The MAKEUP KITCHEN laboratory offers the manufacture of personalized decorative cosmetics.
We have developed a line of decorative cosmetics for you. The products are made directly in front of the guest within 30-40 minutes. Taking part in the master class, together with the master, you create your own unique product, choosing texture, color and adding care components.
Among our products: matte and cream lipsticks, lip balms and glosses, foundation, highlighters, concealers, cream blush and baby glosses.
7 person in backoffice (operating, management, creation) 15 person in frontoffice (masters, administrators and manager) 6 person in marketing (content, smm, targeting, infuencers)
VALUE IN 2021
3 laboratories in Russia (Moscow, St.Petersburg, Vladivostok) $710,000 – the annual revenue $55 is the average check More than 15,000 products are made in front of guests More than 10,000 gift certificates have been sold
Our laboratories can be located in a separate space, in a shopping center or integrated into an existing beauty salon.
At each location, the masters and the administrator interact with the guests.
All ingredients are made in the USA with MSDS codes (harmonised codes).
Guests come here for new emotions, get knowledge of the cosmetics manufacture, take part in the process of creating cosmetics themselves and eventually leave with the ready product.
You can celebrate a birthday, hen party, corporate event, organize team building or just have a great time with friends.
You can wonder your friends, mother or girlfriend and partners and present them a gift – certificate for creating personalized cosmetics
In honor of the International Lipstick Day, a collaboration was held between Aliexpress and Makeup Kitchen. As part of the project, an Aliexpress branded lipstick with a packaging design was developed, which was later implemented at the event. Visitors of the exhibition, employees and partners received a gift as a limited lipstick.
Yves Saint Laurent
We held a closed event on the occasion of the release of the new Yves Saint Laurent lipstick collection on the Russian market. The event was attended by 40 people. In addition to the main product presentation, each participant repeated the brand color of the lipstick and participated in the creation process.
The L'Oreal team had a task to conduct team building for managers from different regions. The event was held on the territory of the cosmetics brand. The participants were divided into teams, created their own line of lipsticks, came up with the name of the collection and each shade and subsequently presented to their colleagues.
A request was received from the global agency network for the production of electronic gift certificates for partners and colleagues. We have jointly developed the design of a personalized certificate. The nominal value of the certificate allowed the recipient to manufacture products in the laboratory, as a result of which the customer received enthusiastic emotions from the female part of the team.